Developing your Business and Marketing your Practice - In-Person
Course Description
An effective strategic business plan will help a law practice to stay focused and achieve its goals and objectives. The two sessions of this module will challenge participants to clarify their business model by working through the ABC of strategy.
You will also learn how to take a strategic approach to your marketing and communication that helps you deliver on your business plan, going beyond marketing for marketing’s sake. You will identify and weigh up a raft of communication activities that can be managed in the medium to long-term, taking into consideration your resources of time, budget and staffing.
Learning Outcomes
At the completion of this module, participants are expected to be able to demonstrate a good understanding of:
- How to Identify the strengths and weaknesses that will serve as the basis for your business] model;
- Which services will be delivered and at what price;
- How to draft a business plan which includes financial and market analysis
- How to develop a structure for a good marketing and communication strategy;
- The importance of client relationship management.
Presenter
Steven Nayda is an experienced business management consultant. He has vast consulting experience with private and public sector clients in Australia and New Zealand across diverse industry sectors including government, professional financial services, education, energy, health, transport, and not-for-profit.
Workload
As a guide, participants will be required to attend this six hour workshop, plus approximately four hours of self-directed learning.
Assessment
This module requires participants to complete a business plan for their practice. There are several components to this business plan, one of which is the inclusion of marketing and communication strategies. This assessment is marked pass/fail.